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Ryan's avatar
Jan 19Edited

FYI until last year I used to work in the Local Brand Management industry. Our company had direct relationships with both Google and Yelp.

I can tell you that in years past, we considered Yelp to have higher quality reviews overall. Within the last 3 years or so however, that has begun to shift in Google's favor.

Not in terms of average review length; Yelp still wins there. But in terms of how "reliable" we considered ratings to be for our customers, Google has definitely overtaken Yelp as "The Standard".

Speaking personally as someone who was in that industry for 9 years: I check Google and take it with a grain of salt, but I NEVER bother checking Yelp. Good call-out for Eater though, that's my go-to for cities they've covered.

I do also have some insider knowledge about how Yelp worked with businesses... which doesn't improve trust. For all Google's faults, they just don't care about anyone no matter what, so in that sense they're very egalitarian 😂

Bradley Kaplan's avatar

For next SBSQ: can you give the behind the scenes story of Risky Business? And what led to its end? What’s next for you in podcasting?

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